Why are award shows reserved for CEOs who had $10,000,000 budgets?

What about the creatives who spun gold out of a $4 budget?

The ones who were told, “get scrappy with it,” and actually did?

The ones who deserve to be celebrated but cannes’t afford a yacht?

Enter: The Cans Festival of Low-Budget Advertising.

It’s a new kind of award show.

One that showcases the finest underfunded, undercelebrated ideas of the year.